Isolated design mockups. Design review build — not production.
The client's homepage
Homepage Concepts — Round 1
Three ideas that differ in what the homepage leads with: product, emotion, photography. Generated scenes are labelled “AI generated”.
- 1 — Sam's, cleanedLeads with the product: Sam's page in his order and words, set in one consistent system.
- 2 — Bedtime storyLeads with emotion: one night from 7 PM to 7 AM, from bath time to first light.
- 3 — PremiumLet the photography sell: large photographs of one family's day and minimal layouts, in the spirit of Stokke and Pottery Barn Kids.
Explored directions
- 1b — The scienceSam's science told the Coterie way: fabric, layers, warmth and fit as scroll graphics, trimmed to what matters.
- 2b — NightfallThe calmer cut of the same evening: restrained, minimal, prices in view.
- 3b — Brand bookRoss's visual identity as a working website, with a Muji-like calm.
- 4 — ColorwayPick a color and the photograph, the product and the page change together.